Making Remote Work, Work

Making Remote Work, Work Pagely is a distributed, location-independent company. We have employees around the globe, and while a chunk of our folks are in the Phoenix area, the majority live and work elsewhere.
It’s an amazing gift to be able to do your job from anywhere in the world. I chose to embrace the idea and take it to the extreme, working from 4 continents, 14 countries and 46 cities around the world over the past year.
Here’s the talk I gave at PressNomics 5, which distills the key lessons I’ve learned during the course of my truly remote year:
Slides here:
And I’ve included links to all the apps, products and sites I mentioned in the talk below.
Every situation is unique, but this foreign, nomadic remote working arrangement has worked particularly well in my situation. My monthly sales numbers are up 44% on average during my time abroad. The experience has yielded creative inspiration that enabled me to develop two game-changing systems for Pagely, and I’ve found a rejuvenated social life from the camaraderie of the folks traveling on this year-long adventure. Ultimately it’s been a sabbatical of sorts, but paradoxically, I’ve delivered


What Gutenberg Means For the Future of WordPress

As work continues on Gutenberg, members of the community are discussing its impacts on WordPress’ future. Morten Rand-Hendriksen considers Gutenberg to be a watershed moment, “This is a revolution,” he said. “This is a watershed moment for WordPress. This is entirely new and fundamentally different from how WordPress works and how we work with it today. I cannot overstate it enough when I say this changes everything.”
Rand-Hendriksen suggests that Gutenberg will allow WordPress to graduate from being a blogging platform to a platform for managing views. If Gutenberg adds complexity to the user interface, he predicts many users will migrate to simpler, hosted publishing systems.
He also predicts that due to the REST API and Gutenberg, permanent fractures may develop between different segments of the community and user base.
It’s exciting to think about what could happen to WordPress and the web in general if Rand-Hendriksen’s optimism comes to fruition. “Whatever happens to WordPress’ user base, once Gutenberg is implemented fully, WordPress’ role in the wider web and internet community will change,” he said.

What it feels like to have your company acquired

JR Farr’s company MOJO Marketplace was acquired by EIG four years ago, with Tony Perez’ company recently getting acquired by GoDaddy. We discuss what it’s like to go through an acquisition of this size, and touch upon the future of WordPress at hosting companies.

Behind-the-Scenes: How We’re Automating Acceptance Testing

Have you ever had the joy of carrying out acceptance tests? For our team at Delicious Brains, testing our releases, in the past, has been one of the most dreaded tasks on the to-do list. We hold our plugins to a high quality standard so it’s a must but manual tests are brain-numbingly tedious and can take hours of expensive developer time. Recently, we decided it was high-time to fix that.
Enter, me + my beginnings of automating the acceptance testing process.
Will it work? Will it save us from hours of brain-numbing manual tests? Will we be better off? Will it all be a fruitless effort?
Read on for more about how the automation of testing our plugins ahead of release is shaping up – including how we manually tested in the past and a look at some of the automated acceptance tests we’ve already implemented.
Be warned, this is not a tutorial! Acceptance testing can be quite a complex thing, so while I’ll show some code it is far from complete and primarily here to give you a taste of how we set things up.
What is Acceptance Testing?
So what the devil is acceptance testing and why do we do it?
For Delicious Brains, acceptance testing is the process of testing the

The Developer’s Guide to Supporting Your Themes

Thank you to everyone who joined me yesterday for a remote workshop, in which I shared tips for supporting WordPress themes. Participants attended from around the world, and folks asked some great questions afterwards. The presentation was recorded, and the video, slides, and notes are below. This session was the first in a planned series born at the 2017 Community Summit, with the goal to share best practices for support across the WordPress world. Stay tuned for updates on future workshops.
Video (38 min.)
1 – Welcome to The Developer’s Guide to Supporting Your Themes
2 – I’m Kathryn Presner, and I’m a Happiness Engineer on the Theme Team at Automattic. I help people with theme questions on both and self-hosted sites – troubleshooting when there’s a problem, reproducing and reporting bugs, and customizing their sites to look and work how they want, whether through custom CSS or a child theme.
3 – I support over 100 themes on and over 300 free and premium themes on
Do any of you enjoy doing theme support? Do you think of it as a necessary evil? I’ll give you tips on how to handle

How to apply the GPL to your themes and plugins (and avoid getting in the shi*)

Jamie’s story Audio Player
Hi. I’m Jamie. I’m a developer and I make stuff for WordPress. I create themes and plugins for it, ranging from free releases on, to custom work for clients to products I sell on various marketplaces. I’m also thinking of selling my products independently from my own site. I get it that WordPress itself is licensed under the GPL and I get it that this means that at least some of what I create needs to be licensed under the GPL. Sometimes I also use other people’s GPL-licensed code in my themes and plugins and, at the moment, I’m forking a GPL-licensed plugin in the plugin repository to take it in a new direction. I reckon I understand the basics of the GPL but, to be honest, I’m not always clear about how to apply it to my releases and I’m not always sure whether I’m complying with it properly when using other people’s GPL-licensed code. I’m also aware that there’s a bunch of additional rules on that I need to comply with when I want to add a theme or plugin to the theme or plugin repository but, again, I’m not always sure that I’m

The $715 side hustle to my side hustle

Making an extra seven-hundred bucks isn’t keeping the lights on, but I’ll take it. Quenching the thirst of shiny-object syndrome is an on-going race of time versus effort, for me. I love the creation process, shaping new ideas into little executable nuggets that when consumed, create little ah-ha! moments for a new audience. Over the years, I’ve launched a lot of side hustles that end up becoming part of my main stream business. My podcast, for example, was one of those “testing the waters” things.
In today’s article, I hope to answer some of the questions that allow you to configure a side hustle to your side hustle, and how to level it up to becoming a solid source of revenue.
From side side hustle, to side hustle; maybe even a business?
Yes, my side side hustle, is turning into a side hustle — heck — maybe even a legit service business, one day.
I gave User Feedback Videos it’s own domain + sales page once I started getting repeat customers, that was my ah-ha! moment. Surpassing $700 in sales helped too, and there’s still the risk that this thing might not ever sell another order, but I’ve upgraded it to “side