How (and Why) You Should Respond to Positive Online Reviews


Responding to positive feedback is often sidelined as business owners focus on damage control for negative customer reviews. After all, how often do you see an ecstatic Yelp review go viral? Yet engaging customers who are already enthusiastic about your business is the perfect way to create a loyal following and a strong referral network. In fact, 78% of consumers say that hearing from management about their reviews makes them believe the business cares more about them.
Ready to turn customers into advocates? Download this handy guide to building a loyal customer base.
The benefits of responding to positive reviews are twofold: You attract new customers with your thoughtful, engaged responses, and you boost retention rates, which have a radical impact on your bottom line.
We make it easy to add this business ritual to your weekly routine. Here’s how to prioritize reviews and craft personal notes that will help your business thrive.
Build search credibility with reviews
This isn’t just about increasing your pool of happy customers — responding to reviews increases your visibility in search engines, especially for localized searches. When Google ranks a business, it
Source: https://managewp.org/articles/17523/how-and-why-you-should-respond-to-positive-online-reviews

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