This Map Shows the Most Valuable Brand for Each Country The world’s most valuable brand is owned by a company that you likely interact with every day. In fact, you may have even gotten to this web page using it.
That brand is Google – and it dominates the internet with a 64% market share in search, while generating 41% of all digital advertising revenue globally.
According to Brand Finance’s most recent 2017 list, Google’s “brand value” has recently increased to $109.5 billion, which is just enough to supplant Apple’s $107.1 billion brand from the top of the list.
What is “brand value”? According to Brand Finance, it’s an internationally recognized term that represents “a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value”.
The Most Valuable Brand in Each Country
Today’s infographic comes from HowMuch.net, a cost information
Source: https://managewp.org/articles/17754/this-map-shows-the-most-valuable-brand-for-each-country
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